My pe-recorded video on Being Human seems to have been well received at Social Business Edge in NY where I was supposed to be speaking so I thought I would post it here for those who are interested but missed the live stream.

[Woops forgot the YouTube 10 mins limit - uploading to Vimeo as we speak]

On a related theme Anne Mare McEwan has a great post which she calls Business Is Social Get Over It on sociability in the work place with some fascinating academic insights into the topic.

View Rainmakers Bio »
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In one of my leadership positions we were faced with how to reach out to the high performers. You know…the individuals, who are the employees who have been “go to” people when things needed to get done. In my case, we needed to energize our sales team. We needed more “rainmakers.” Try these 6 guiding techniques.

1. Ask the “go to” rainmakers for their help. Clarify what the company is calling for. More sales are needed. You don’t know all the obstacles. You believe the wisdom and talent is in the staff. The company needs more business and only rainmakers can make that happen.

2. Describe what can happen if rainmakers emerge. Describe what more growth does for the company. Calculate how it affects profits, and how will leaders and owners feel. Its not likely this inspires sufficiently for the “go to” players to sign up, at least not yet.

3. Ask the high performers if you understand the situation correctly. What is missing? What are better options and how would they guide if they were in charge? The result is the company creates more clarity from proven boots on the ground leaders. That is powerful information.

4. Determine what is needed for them, as individuals, to help move the ball forward. Reach out to define exactly what they need to commit to help. What are the top 4 things they need to commit.?

5. Clarify the impact to them as “rainmakers” when progress inevitably occurs. What do they feel is the appropriate recognition, influence, and compensation for their sign up as rainmakers.

6. Be grateful and humble. The choice is theirs which only they can make. Acknowledge them. Be gracious and thank them. Be honest with recognition. When results emerge…they deserve the credit.

Do you want to learn more about leading? Download our brand new free ebook Three Elegant Strategies for Your Organizations Survival Elegant Courage.

We’ve tackled big issues and big challenges and have been involved in just about every important phase of business. http://lighthouse-leadership.com

Author: Mike Krutza
Article Source: EzineArticles.com
Provided by: Humorous photo captions

I’ve just been booking my flights over to New York to join a really smart bunch of folks taking part in Stowe Boyd’s Social Business Edge Conference on the 19th of April. He describes it thus:

Today, more than ever, management is reexamining and rethinking the basic principles of business: how to innovate and prosper. To that end, managers are looking to stay in step with a changing world, and the rise of the social web in particular. How should today’s business leverage what is being learned about the social web?…

Some of the leading thinkers in this area believe that we are at the start of something much larger than a retake on marketing. We are seeing a rethinking of work, collaboration, and the role of management in a changing world, where the principles and tools of the web are transforming society, media, and business. The mainstays of business theory — like innovation, competitive advantage, marketing, production, and strategic planning — need to be reconsidered and rebalanced in the context of a changing world. The rise of the real-time, social web has become one of the critical factors in this new century, along with a radically changed global economic climate, an accelerating need for sustainable business practices, and a political context demanding increased openness in business.

These issues cannot be dealt with one by one, but instead approached as connected elements of a new world order for business. Social Business Edge is designed to address these issues, and to bring together a community of visionaries, practitioners, and tool makers, to collectively explore what the form the social business — and our aspirations to design it — will take.

Can’t wait!

View Rainmakers Bio »
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Why network? The number one reason people cite is that they don’t have to make cold calls any more. Other benefits are building relationships, meeting others in your field, finding a mentor and, of course, the social aspect of spending time with others.

There are a variety of networking groups to fit anyone’s goals, business preferences and schedules. Some organizations allow only one person from each industry per chapter, are very structured and require attendance. The best (in my opinion) and most successful with this format is BNI, the largest referral organization in the world. They meet weekly, at the same time and location; membership dues apply to the Chapter in which you belong. Passing good, quality referrals is the top focus.

Other networking organizations have less structure. I am Vice President of Rainmakers, which is a networking/marketing group that allows open membership. This means there are no restrictions to the number of members per industry, and when you become a Rainmaker, you can attend any meeting throughout the state, rather than just one chapter, or hub. Meetings are held early morning, at lunch and after hours to provide a variety of options to meet members’ needs. They have a template to provide the Chairman of the hub to follow, but are not a business-meeting format and do not require attendance. Building strategic relationships is the primary goal of Rainmakers.

Civic organizations, chambers of commerce, power circles, church groups, industry associations, etc., also provide opportunities to meet others and develop relationships. Though their focus is not helping you grow your business, the result is you now have a team of people who know and trust you. Fellow members will introduce you to their connections because of the relationship you’ve built over time.

Another networking format is social networking. There are a plethora of online sites – Facebook, LinkedIn, Plaxo, MySpace, to name a few – where you find ‘friends’. You can post a profile, upload photos, select others to be among your connections, feed your blog to your home page, ask questions, and even form groups for people to join with like interests.

Twitter is a micro blogging site, and the newest form of online social networking. It serves the same purpose, but with a limited number of characters per conversation. It is amazing how quickly you can meet someone and begin to ‘follow’ them. Many tweeple most links to sites that they feel will benefit others. It’s like a moving, virtual library of information!

A more serious, business-focused type of online networking is also available. My favorite is One Degree Connected (ODC). As the name implies, you are just one degree away from the person you want to meet. You have the option to sort by a specific person or company. Or, if you want to meet a channel market category, or target market, you can search by title. For example, I like to meet insurance agents because they are a perfect channel for me. I enter “insurance agent” in the title box, and all agents who are in the databases of each of the ODC members are found. Then it’s as simple as asking the members for an introduction to the agent(s) in their databases. One Degree Connected! It’s fast and easy. The huge benefit is that when I make the call, they already know who recommended me, and have had an opportunity to view my profile. Unique to ODC over other business sites is you can request an intro from each of the members who knows my desired connection. You’ll create a buzz for yourself and pique the interest of the person you want to meet.

Ask friends and business associates where they network. Visit some of the meetings and check out the online sites. There are so many choices and opportunities; find the format, philosophy and meeting schedules that work best for you.

Cindy Hartman is President of Hartman Inventory, a woman-owned business. Visit her website at http://www.HartmanInventory.com to discover more reasons you need a business or home inventory. Also view the Turnkey page to learn about the Hartman Inventory Systems, a complete turnkey business package; start and grow your own personal property inventory service. Cindy’s blog, at http://www.HartmanInventoryBlog.com – discusses marketing, management, entrepreneurship and asset inventories.

Author: Cindy Hartman
Article Source: EzineArticles.com
Provided by: Creditcard Currency Conversion Fee

Pick a sales training buzzword and it may have touched you.
Maybe managers said you should go to a course to get your
inner feelings in tune with your Palm schedule in tune with
work-life balance, and everything in tune with your life
strategy. Life was great. For about a week.

Then, products changed or were recalled. Lawsuits
mounted. Customer expectations in today’s financial and
ethical marketplace demanded more of you and your
company. In too short a time, your corporate financials were
being restated while your 401K melted and your stock
portfolio slunk away, embarrassed by its original
exuberance. Half your department or division or the whole
company disappeared. Life was great once.

If you’re in sales or marketing, you know what you did every
day. That was the daily drill. You can’t do it any more. And,
you certainly can’t do it at a trade show.

Here are four ways to understand your own – and your
company’s – sales style at a trade show. Maybe you’re still
hot. Probably not.

THE GOOD OL’ BOY NETWORK …
This is the way it used to be and in some industries, it still
is. Women may have broken some of the glass in the
ceiling, minorities may be a tad more than token, and you
may believe age doesn’t matter. Wrong. It’s attitude,
networking and politics. It’s still who knows who.

If you’re in certain industries – usually the ones at the
beginning of the industrial food chain or international money
making – you may think your job is safe because of trust and
GOB networking. Yet, because of international tensions,
economic disasters, lousy mergers, and technology which
produces a 24-hour business day, those handshakes you
felt so comfortable with before, now may get you handcuffs
or a brush off.

TRADE SHOW – Don’t rest on laurels or assume the GOB
will protect you or guarantee your deals. Self preservation
may be more important, pricing may be more critical, and
the pecking order may have changed without making the
papers. What to do? Gather critical information before you
go to the show, don’t be naïve, and learn to open up your
networking channels.

THE RAINMAKER …
It was expected that the right connections (often from GOB),
basic product knowledge, a handle on financials and a
pleasing personality could get you business. Maybe you
were no more than the hunting dog who was well dressed
and played tennis or golf, so you could flush out business
and bring it back for someone else to close and control, but
you brought cache to the firm.

If you’re in the professional services firms – such as
accounting, banking and insurance, law, architecture, etc. –
this has been an accepted method for years. The
designated “Golden Boy” has been critical to these types of
businesses because advertising was not allowed or was
considered crass. The belief was that – work should speak
for itself, and the firm and client should like each other.

TRADE SHOW – This is still a critical aspect of marketing but
don’t expect to do more than nudge the timeline along. It is
time to meet with prospects for a second or third time,
understanding that your competitors will do the same. Time
to bring out your “big guns”, the partners and experts who
will handle the account if you score.

BUSINESS DEVELOPMENT …
Now get serious about business. Clients disappear.
Products lose dominance. Suppliers change. The smart
firms have individuals and departments, or outsource
experts, who work only for development of new business.

It’s a whole new ball game and you may be in a different
league without knowing it unless you’re smart about who
your markets really are, where they are, and your
understanding of trends – are you current or obsolete? This
is sophisticated analysis, not just friendly hand shaking.
Real-life market research. Serious looks at partners,
strategic alliances and allegiances. Cutting losses. Adding
specialists. Consider corporate intelligence to be the cutting
edge of staying in business this year, next year and more.

TRADE SHOW – The short intense time at a show is
absolutely the best way to find out what’s happening in your
industry. When you hear a new word three times, that’s a
trend. Learn all you can about it, its originators and its
potential for your firm. On the flip side, watch the intelligence
your firm gives in trying to entice prospects. Remember that
the more you give away at a trade show, the less you have to
discuss at deal time.

SALES PROFESSIONAL …
The full-time, on-time, my-time-is-money guy who has been
through all the courses yet has the innate sense of making
the sale and, best of all, securing the best deal to make the
client happy. Of course, the company is happy with the deal,
the margins and the prospect of continuing business.

Competitive, smart, dogged, technology intense and
friendly, this is the best person to ask for competitive
information. Yes, he knows his clients but his antennae’s up
and can tell you what’s going happen to clients in the next
year, the trends in the market niche and ways to save
business – better terms, time to buy or drop.

TRADE SHOW – There’s a tendency to send sales folks to
trade shows. Nice idea. Not necessarily right. Check your
answers to these points -

1) Is this a sales or a marketing show? Are you closing
deals or showing off products and services?

2) The sales oriented show is generally in the retail related
sectors. Examples – the shows are about toys, school
supplies, hardware, stationery, holiday decorations, etc.
Short term sales opportunities. Send your best deal closers
to these types of shows.

3) The marketing shows are generally in technology, harder
industries, those requiring a long-term sales process with
waltzing, tap-dancing, RFPs and more bureaucracy than the
retail segments. Depending on the size of the show, one
sales person to three or four marketing personnel is usually
adequate, but you must know the capabilities of your staff,
the expectations of the attendees, and your firm’s realistic
ROI on this particular show. Jeez, are you planning to
follow-up? What are the requirements of on-floor staff in that
process?

4) Remember that every show is different. And, the
difference between you and your competitor is the
sales-oriented preparation you make before the event.
Know your people, know your corporate style. Be prepared
each time.

Julia O’Connor – Speaker, Author, Consultant – writes about practical aspects of trade shows. As president of Trade Show Training, inc,, now celebrating its 11th year, she works with companies in a variety of industries to improve their bottom line and marketing opportunities at trade shows.

Julia is an expert in the psychology of the trade show environment and uses this expertise in sales training and management seminars. Contact her at 804-355-7800 or check the site http://www.TradeShowTraining.com

Author: Julia O’Connor
Article Source: EzineArticles.com
Provided by: Benefits of electric pressure cooker

When:
Thursday, April 01, 2010 from 9:30 AM – 4:00 PM (GMT)

Where:
Castle Hill House
Castle Hill
SL4 1PD Windsor And Maidenhead
United Kingdom

Hosted By:
Erudyte Ltd

Erudyte Ltd is proud to bring to our clients, Rainmakers who have had hands on experience as being leaders, delivered on their goals and now share a vision to create a better world.

Our Rainmakers are driven by a deep passion towards making a measurable, significant and permanent difference in the world and are therefore people who have all made things happen – people who have brought an edge of demonstrable value into an organisational environment.

They do this by imparting their knowledge through popular methods such as speaking, consulting, training and one to ones or a seamless programme working alongside existing training schedules, consulting processes or conference events.

Rainmakers will take you and your organisation
to the edge – beyond the boundaries!

Register for this event now at :
http://euansemple-rss.eventbrite.com

Event Details:

When:
Wednesday, February 24, 2010 at 5:30 PM (GMT)

Where:
The Guoman Tower Bridge hotel
St Katharine’s Way
E1W 1LD London
United Kingdom

Hosted By:
Erudyte Ltd

Erudyte Ltd is proud to bring to our clients, Rainmakers who have had hands on experience as being leaders, delivered on their goals and now share a vision to create a better world.

Our Rainmakers are driven by a deep passion towards making a measurable, significant and permanent difference in the world and are therefore people who have all made things happen – people who have brought an edge of demonstrable value into an organisational environment.

They do this by imparting their knowledge through popular methods such as speaking, consulting, training and one to ones or a seamless programme working alongside existing training schedules, consulting processes or conference events.

Rainmakers will take you and your organisation
to the edge – beyond the boundaries!

Register for this event now at :
http://rainmakerwednesday240210-rss.eventbrite.com

Event Details:

A Rainmakers dialogue
How to Get Great Performance in a Recession
(Intermediate and Advanced level)

The Business Scene and Economy are changing rapidly.
Corporates increasingly struggle to keep customers and staff engaged.

The Discussion will consider:

• What will the business environment look and behave like in the future?
• How can corporates and individuals grow and thrive in this brave new world?
• The Economy – Where do we go from here?
• Bonus Culture – Good, Banned or Evil?
• Interim Management and Part Time Workers – What’s next?
• The New Economy – Freeze, Flee or Fight?

The audience will also have a chance to ask their own questions on the night too.

“The global financial storm has produced a global shift in awareness, not only have the rules changed – future sustainable business will need to understand that there is a new value equation out there – value 2.0 if you wish – achieving great performance will depend on truly understanding how to deliver and support this value.”

- Gary Sage February 2010

You should attend if you need to:

• Develop high-potential employees
• Grow future senior managers/leaders?
• Retain and engage key staff?
• Reduce costs yet maintain high value?
• Build critical business relationships?
• Understand where business and markets will be in 3-5 years?

Management is vitally important in a time of recession. Indeed, the recession is making the development of your business and your talented people more critical.  Staff turnover remains high in the UK, despite the contraction in the number of people out of work and the face of business is rapidly changing as the way we do business is evolving.
 
As part of your strategic business practice and also management, development and leadership programmes, naturally you will already be examining the ideas about ‘How to Get Great Performance’.  

No doubt you have discovered, the rules have changed.  If this is the case, are you now ready to go to the next stages and learn about how to get great performance in a recession at both INTERMEDIATE and ADVANCED level?
 
You could have a happier, more cohesive, more effective leadership team to help you exploit and grow through the recession rather than be damaged by it.  Isn’t it worth a few hours of your time to find out how?
 
Thought Leaders:
Rainmaker – Gary Sage of SageHagan.
Gary Sage is a ‘Super Skiller’.  He is a gifted consultant and Communications Coach whose personal clients span the globe.  Gary has coached and conducted seminars and workshops on five continents to thousands of people and successfully taken his unique methodology into organisations from as diverse a background of; international banks to luxury goods manufacturers to multinational computer companies, to sole traders.
 
Rainmaker – Gordon Lovell-Read of Orgmentor.
Gordon is an experienced C-level executive with an outstanding track record of leading, and delivering, change in global companies. A recognised transformation expert and leadership guru, he can often be found engaged where individuals or organizations need to intercept, or outpace, significant market trends through fundamental shifts in strategy, thinking and behaviours. Having been involved in integrating over thirty corporate acquisitions, he is particularly well versed in the challenges and opportunities around cultural diversity and the building of shared service functions to drive out synergies.

Cost: Is to cover room hire as all profit will be going to the charity: ActionAid 

All prices listed above.

Next step – book now: Places are limited so click the button now. Additional donations gratefully received.

                                                                                                     Registered Charity No 274467

For more details about Erudyte and Rainmakers Company, go to www.rainmakerscompany.com

Supporters of this event:

Rainmaker Dialogue:
How to Get Great Performance Using
Social Media in the Corporate World.

Do you Need to do any of the following:

• Increase innovation and creativity
• Improve efficieny
• Create environments where staff can learn from each other

Business as usual?

• Do your managers know how to manage the internet generation?
• Will you attract the brightest new recruits and would you know where to find them online?
• Are your IT department enablers or gatekeepers and how much do they cost?

Driven by the networked communication, tools are flourishing on the web. Tools like YouTube, Facebook and Twitter. Not only is the way we communicate with those who benefit from our services are changing but also how we organise ourselves will be changed forever.

These changes mean business and they represent exciting opportunities to ensure that business is never the same again!

Forget the word “social” – what is happening now is a fundamental revolution in how we conduct business and sell products. Networks have always been around but the internet puts them on steroids.

Come and spend the day with Euan and leave with the answers on how to:

Give you competitive advantage in your industry by making you better informed about your customers and their needs
Make you better at running your own business by knowing what’s working, what isn’t and how to improve it
Give you the best chance you have ever had of being understood by your organisation and able to lead them effectively

This seminar will be held under Chatham House Rule

Thought Leader: Rainmaker -Euan Semple.
Euan Semple is a leading authority on the use of social media in organisations. He gained unparalleled experience as Director of Knowledge Management at the BBC. He was one of the first to introduce what have since become known as social media tools into a large, successful organisation. Euan hans since taken his knowledge to other large organisations, working with them and helping them learn how to make the most of this wired-up world of work.

Cost: Costs include light lunch and all refreshements. All prices are listed above and ex VAT. Discounts maybe available on multiple bookings. Please call for info.

Next step – book now: Places are limited as it is preferable to keep discussions to a small group, so please book using the above form or call 08450941044 now to speak to Chris and book your place. Secure payment can be taken over the phone, or an invoice can be raised if you prefer.

The Rainmakers Company has just published the first “The Changing Times” Newsletter. The first of many we hope.

It has a heads up on the industry from Our MD, an interview with a Rainmaker, leads to some fascinating blogs from the rainmakers and of course the ongoing programme of events from The Rainmakers Company.

Download the PDF here: www.rainmakerscompany.com/news

If you want to be on the Email list as a regular subscriber please email chris at
chris@speakerscompany.com
Regards – Maurice

Everyone talks about being ‘sustainable’ but what exactly does that mean when it comes to staff engagement?

Simple – treat your staff and people like valuable human beings – your social capital is important as society adjusts to a new generation of younger thinkers. These younger thinkers are in a position where they will soon work out that they don’t really need stability formerly know as “a real job”, they already know that they can provide value, that means they can live off the land . . . . er  . . . world that the baby-boomer built.

To be truly sustainable people will in some casesneed to wait for the dinosaurs of an archaic pre-baby-boomer industrial age to retire or die out.  The platform for sustainability is already around us – the baby boomers built it – the new generation knows exactly how to make sustainability work – they are building for tomorrow and doing right to others.

The secret rests in applying the “Golden Rule”.

Adding Value is starting to become another phrase that’s been hijacked by the bandwagon brigade. How should a business avoid being labeled as ‘oh another one’ when it starts to talk about its own adding value?

Value is possibly on of the most worn-out terms in the corporate buzz word book: Today much of which is accorded value is an fantasy (think financial markets – value is not solid – it’s all about leverage – it’s made up – the King dollar and Queen pound are naked so to speak).

Before the iPhone every phone handset maker spent over 15 years claiming to “add value” to their phones (no-one really noticed) – yet all they really ended up doing was creating a market for “upgrading” – value in this context simply defined a process of profiting from obsolescence dressed up as wanna-have-a-new-one “inspired upgrades”.  Joseph Schumpeter had a great term for innovation  – he called it “creative destruction”. Innovation in the mobile handset industry was a delusion and it added very little true value – in contrast the Telco’s have created a Thick ‘n Deep world of value – they got the whole world communicating – even in some of the remotest places in Africa and South America – they made the world a friendlier and more accessible place that’s what I call “Thick ‘n Deep” Value.  In contrast many Financial Advisors, Food producers and pharmaceutical companies claim they’re “adding value,” but mostly they’re just hyper-marketing – government and regulators tell us they are adding value – yet we fail to notice. If one fails to notice or one needs to analyse whether something is of true value – then the following assertion remains – it’s thin value.

The vast majority of companies today deliver superficial thin value. Thick ‘n Deep value is real, meaningful, and sustainable. It happens by making people authentically better off — not merely by adding more bells and whistles that your boss might like, but that cause customers to roll their eyes.

How to avoid the “oh another one” labeling, frankly that’s obviously easier said than done – I believe successful business needs to create not just thick value (a term coined by Umair Haque of Harvard Business School) but deep value as well.

“Thick ‘n Deep” Value is the key and can be tested by asking these questions.

1. Does it enrich the business?
2. Does it leave the people it serves sustainably and deeply enriched?
3. Does your customer trust you?
4. Does it make the world a better place.

Thin value is all about assertion. Now with “Thick ‘n Deep” Value you just know – deep down – you know that it’s good.

What about, those who think it’s just semantics? What about those who believe there is a thin line separating the two types of value? What about those who don’t know the difference?  There is an answer ‘out there’ to those questions as well . . . .  fire up your favourite browser – navigate to Wikipedia and search for the following word “extinction”.

We appear to be moving into the age of individuals wanting to make a difference. Why is this happening and is it something businesses should embrace or fear?

Why is this happening – those who equated human beings with industrial machines, those who applied depraved Cartesian reasoning to human capital and poisoned the very space they live in are why thing are changing! Those who misguidedly cite progress as the high road to some holy grail are soon to be buried and gone. The baby-boomers and their wonderful progeny Generation X and M, will embrace true capitalism one that embraces people, profit and planet.

Making a difference is the essence of  “Thick ‘n Deep” Value – today wise people take the triple bottom line (3BL) and embrace it. If I may quote my friend Vinay Gupta the inventor of the Hexayurt – he sums it all up beautifully in the following statement:

“Triple Bottom Line asks that businesses justify themselves in three ways: natural capital, social capital and financial capital, [these] are the terms [of reference] for the three “bottom lines. These three are often shorthanded as planet, people and profit.”

Consider this – Africa is home to 70% of the ‘bottom billion’.  It would be truly stupid to ignore 700million people, who amongst them are the potential producers of your food, and who become the affluent consumer countries and even venture capitalists of the future.  It is possible that in our lifetime that Asia and Africa will be providing the some of metaphoric First World with handouts.

Fear is probably not an issue – the relics; the greedy ‘old school thinkers’ of the pre-baby-boomer industrial age are almost extinct – they are old now – they will soon die off.

Many motivational speakers keep telling us Its all about attitude, or positive mental thinking, whilst the politicians say we need to keep spending to get ourselves out of the recession. is this enough /right?

Motivational speakers want you to succeed (which is a good thing) it’s in their DNA and they are right in my opinion – it is truly about attitude, without high self esteem and positive mental attitude society would be listening to politicians (whom I might add are pretty short on leadership and good ideas right now) who are reacting to spin and rhetoric dressed up as public opinion. Politicians today act only on short term events. Politics is about power – and power is all about what you can control.

That’s about to change – society is far more open today. Young people think and act – some may think it’s because they are precocious – perhaps? They do know what is good and they know what is special and they care about people – and they know what freedom looks and feels like because the upcoming world, demands freedom, as it demands air to breathe; and you know what freedom is all about don’t you? Freedom is about what you can unleash – freedom is about “Thick ‘n Deep” value for humanity!

The politician telling to spend your way out of the recession is acting out a party ideology in a bid to stay in control – which ultimately means they are not civil servants and guardians anymore are they?

My money is on the motivational speaker.

Many companies are pulling in their belts and cutting costs in order to survive. Others are thriving and growing even if they are in the same industry. In your opinion What could be the main reasons for this difference?

If they are pulling in belts and cutting costs (that’s what people are, aren’t they costs) then there is probably a cesspool of thin value festering. If you have to pull in your belt for more than 12 months remember you aren’t a slave – you should really go somewhere more exciting – maybe join those who are thriving. Anyone?

Imagine this cutting costs parable. A restaurant that that cuts it’s costs on a 12.95 chicken meal worries me – because instead of “Thick ‘n Deep” chicken value you are getting the thin and cheap version for the same price as the “Thick ‘n Deep”.

Those that are thriving – oh  – that’s easy they are delivering value, “Thick ‘n Deep” Value – you know . . . . the stuff that humanity needs.